Welcome to The Value Plan!

During the past 15 years of teaching Marketing at the MBA Level, I’ve always threatened to write my own book, because although everything that is currently published on Marketing is very good, it doesn’t exactly match with what I have felt is essential for Marketing Executives today to understand and practice.

So after moving to Kyoto in October, 2013, I began writing what has now become The Value Plan.  This is definitely a work in progress, and something that I would love your feedback, insights and collaboration on in order to help improving this to the point that it becomes the undisputed essential tool for any practicing marketing executive globally.  It is only when The Value Plan reaches that point that I will be satisfied that what I am teaching in my MBA and Executive Education classes is truly complete.

So over the coming days, weeks, months and (hopefully) years, I am hoping to continuously improve the contents of The Value Plan, and the content that is available here for you to use.

Just launching this site has been an enormous challenge, but I know that it is only one small step on the path.

As always, I would appreciate your feedback and suggestions for improvement.

Thank you for stopping by, and please let me know what you think!


About The Author

Philip Sugai

Dr. Sugai joined Doshisha Graduate School of Business in 2013 where he teaches Marketing, eMarketing, Marketing Research, and Sustainable and Responsible Marketing to Global MBA program students. Prior to joining the Doshisha University faculty, Dr. Sugai taught at the International University of Japan in Niigata since 2002, where he taught similar courses and served both as Dean and Associate Dean for more than 6 years. He received his Doctoral degree from Waseda University’s Graduate School of Global Information and Telecommunications Studies and his M.B.A. in Marketing and Operations Management from New York University’s Stern School of Business. He has worked as a marketing executive at American Express, Muze, Inc., and Lightningcast, Inc., and as a marketing consultant for Advantage Marketing Information.

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