The 4Ps are dead...and what we should do about it
To celebrate the launch of The Value Plan book on May 15th, I held a short Webinar where we discussed the vital importance of a value mindset, and not The 4Ps of Marketing, to support the creation of truly breakthrough products and services. I hope you enjoy!
Just Added: The contents of my May 15th Webinar!
More coming soon....
I'm working hard to create tutorials and other training videos. These will take a few more weeks, but if you join my mailing list, I will let you know immediately as they are posted!