Essential Readings

The Value Plan book was built upon the solid foundation provided by many of the world's top authors across a wide variety of fields.  Each of the books listed below has had a significant impact both on my thinking and my teaching, and I hope that you will also learn as much from these as I have. I will continue to add more books and references to this list, and would welcome your recommendations for others as well. Please note that each of these books is linked to my Amazon Affiliates account which will tell Amazon that I have recommended the book should you choose to buy it through Amazon.com.  If you would prefer to avoid this, please just type the name of the book or author into your preferred search engine.

If you only have time for 3 books...

While all of the books that I have listed on this page are truly outstanding, if you only have the time to read a very short list of books, these three are the most essential of the essential:

From The Preface:

From Section 1:

From Section 2:

From Section 3

Join Today!

To get updates on the latest tools for enhancing your Marketing Strategy, and related news and information about The Value Plan, please sign up to the mailing list here.

privacy We value your privacy and would never spam you

Contact Address:

Doshisha Business School, Karasuma-Imadegawa, Kamigyo-ku, Kyoto  602-8580, Japan
Tel:  +81 (0)75-251-3867
Fax: +81 (0)75-251-4710
Email: psugai[at]mail.doshisha.ac.jp

The Value Plan Magazine

Latest Blog Posts

Follow Me On
Social Media

Follow me on these social networks.

linkedin-icon_48 facebook_icon1 twitter_icon1 google_icon1