The Value Plan: Live Case Study #1 - Metabirds

Metabirds Week 4: In search of the LRTC

Hello Everyone!

If you follow our weekly updates, you probably know that this week we had to return to the step 3 of the Value Plan workbook to brainstorm alternative LRTC candidates.

And there were many of them…

  • Chatbot vocaloids
  • Customer service
  • E-learning
  • Healthcare industry
  • Personal secretary
  • Kids
  • Pet industry

Our main idea was to find an untapped area where “Metabirds” would fit in. We conducted extensive research on these potential areas, and our attention was caught by E-learning and Pet industries.



Just imagine how many MOOCs [Massive Open Online Courses] are available there on the internet: Udemy, Coursera, CodeAcademy to name a few! Millions of people are engaged with online education and anyone around the world can take courses at such universities as Stanford or Harvard for a small amount of fee or even for free! However, even though many people enroll into online courses only 10% actually receive certificates of completion .

Why might this be the case?

The problem with MOOCs is that it lacks in personalized education. Most of the time students never directly interact with lecturers or creators of the courses. Sometimes, students might get bored of the endless amount of lectures and coursework and have no motivation to continue studying selected courses. How many times have you been receiving emails from Coursera, notifying you about new lectures or upcoming deadlines? How motivating was it? Usually, one tends to ignore these messages and at the end, you might even completely forget that you followed any of these courses!

Now imagine the same scenario with a twist: a personalized chatbot! Yes, a chatbot – your friend or a companion, call it however you want! It [he or she?] will be sending you messages with regards to your progress on MOOC. The chatbot might act as your fellow classmate who also undergoes the pressure of upcoming deadlines and who can anytime support you with some cheerful messages like:

“Hey, I get your frustration but you can’t miss this upcoming deadline! You still have 2 days to complete this course work, we might sit together this evening and start working on it!”

I would love someone like this to motivate me to continue studying the Japanese language 🙂

So, this will support many online learners in continuing on their studies on MOOC!

And this is just the first step. The more chatbot progresses, the more helpful it gets. Later, it might have a functionality of explaining or helping to resolve some issues related to a class syllabus, helping to navigate through the course. The more intelligent it gets, the more help the user would get.



Pet industry is increasingly popular in Japan, since Japanese people care about their pets as family members. Pet owners tend to spend huge amount of money on such services as pet funerals, wheel chairs for dogs, trendy clothes etc. This industry in Japan is proving to be recession–resistant.

So, how can a Chatbot fit into this market?

Again, we tried to identify the problem that exists in this market and see if our Chatbot would be able to solve it. The problem with pets, especially dogs, is that they get easily depressed wherever the owner leaves it (whether it is temporary leave or forever). This might lead to a serious depression and even a need to consult a doctor and if it is an old dog – things get more complicated.

One of the suggestions in solving this problem is to chat with a dog as much as possible. Even if the dog does not understand a word, it should hear the voice of its owner. This is where our chatbot might come in handy!

Now imagine the case when a dog starts barking and it turns on the chatbot that is connected, for example, to Google Home. Chatbot will have a prerecorded synthesized voice of the owner and will start replying to a dog. This will help to solve both the owner’s problem and surely the dog’s problem 🙂



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