Tired of textbooks and cases?
Provide practical & effective marketing capabilities with The Value Plan.
I've written The Value Plan to help you teach practical marketing skills and concepts that will help your students to be effective marketing executives from the day that they start. I've been testing and refining these contents over the last 15+ years with a variety of companies from single person startups to huge multinationals, governments and NPOs. I'm confident that The Value Plan will help you thrive as a marketing professor.
What You'll Get From The Value Plan Master Class:
A fully tested, value-focused marketing strategy and value proposition
This Master Class will help you walk through the entire Value Plan process from beginning to end. You'll start with creating a true value mindset, then progress to exploring each of the tools you'll be working with when you create strategy, and finally, this course will walk you through a Step-By-Step process to create the best possible marketing strategy.
To help you accomplish this, The Value Plan Master Class includes:
30+ Short, to-the-point videos to guide you
Each chapter of The Value Plan Master Class is accompanied by a short 3-5 minute video that walks through the key points from each chapter, and whenever there's a worksheet or tool, gives clear examples of how to use these as well. Each video is a synthesis of the key lessons outlined in each specific chapter from The Value Plan book.
Multiple Ways to Learn
You don't always have time to sit down and watch a video to understand the things you'll need to do. Each chapter comes in an audio format and a transcription. There are also completion guides, that track how far you've come, and how you're progressing through the content.
Full Color Worksheets and Toolkits
Each chapter in Section 3 of The Online Master Class comes with its own full-color worksheet that you can print and use to guide you throughout your brainstorming and value-creation efforts. I've prepared three of these for you here in this Free Mini-course to guide your customer discovery efforts!