Ready to create unprecedented levels of value with your products & services?
Next Class Starts on April 2nd, 2019!
Work through The Value Plan LIVE with Professor Sugai in this intensive 4-Week Class!
Use this membership sign-up form below to gain access to the full online Master Class for The Value Plan PLUS gain access to the weekly 90-minute class sessions that will help you and your organization walk through the entire Value Plan process, and find new and innovative ways to create value for your customers, organization, employees, partners, society and the planet.
What You'll Get From The LIVE Value Plan Master Class:
A fully tested, value-focused marketing strategy and value proposition
This Master Class will help you walk through the entire Value Plan process from beginning to end. You'll start with creating a true value mindset, then progress to exploring each of the tools you'll be working with when you create strategy, and finally, this course will walk you through a Step-By-Step process to create the best possible marketing strategy.
To help you accomplish this, The Value Plan Master Class includes four (4) 60-minute classes with Professor Sugai:
Week 1: The Value Mindset
In this first week's lesson, Professor Sugai will introduce you to the core concepts related to Value and The Value Mindset, and apply these insights to The KITKAT in Japan (A) & (B) Case studies (provided free to all LIVE Master Class students).
Week 2: Your Value Creation Tools
In this second week's lesson, Professor Sugai will introduce you to the 12 Building Blocks of Value from Section 2 of The Value Plan, and apply these in a case discussion of the KITKAT in Japan (C) Case.
Week 3: Creating Value, Part 1
In this 3rd Week's class, Professor Sugai will walk you through Steps 1-6 from The Value Plan, and help you begin to apply these to your own organization's products and services. You'll outline your organization's core values, define exactly why you are using The Value Plan, find the best possible customers to focus upon and find the most compelling problems to solve. We'll also walk through the KITKAT in Japan (D) case applying everything that we've learned from our previous discussions.
Week 4: Creating Value, Part 2
In this 4th and final week, we'll walk through Steps 7-12 of The Value Plan, beginning with building your expertise in the Problem you previously identified through Question Trees and Value System Maps. We'll then proceed to help you create clear, compelling objectives, strategic marketing options, and a test plan to help you implement OODA Loops to get the fastest, most helpful feedback from your LRTC to help you further improve and focus your value-creation efforts.
PLUS, A Special Offer only for LIVE Online Master Class students!
A 30-minute Pre-class consulting Session
In order to get the most out of The Value Plan process, all LIVE Online Master Class participants will be able to schedule a 30-minute pre-class consulting session with Professor Sugai. This will help make sure that you get the most out of The Value Plan Master Class, and also enable me to match lecture content to your specific requirements and needs.
A 30-minute Post-class consulting Session
Within 60-days after completing The LIVE Online Master Class, you will also get a follow-up 30-minute consulting session with Professor Sugai to help make sure that you've clearly understood all course content, have been able to apply it to your own organization's challenges, and to get feedback on your efforts to Launch, Monitor, Analyze and Relaunch your marketing strategy.
The LIVE Online Master Class also gives you access to all Online Master Class materials including:
30+ Short, to-the-point videos to guide you
Each chapter of The Value Plan Master Class is accompanied by a short 3-5 minute video that walks through the key points from each chapter, and whenever there's a worksheet or tool, gives clear examples of how to use these as well. Each video is a synthesis of the key lessons outlined in each specific chapter from The Value Plan book.
Multiple Ways to Learn
You don't always have time to sit down and watch a video to understand the things you'll need to do. Each chapter comes in an audio format and a transcription. There are also completion guides, that track how far you've come, and how you're progressing through the content.
Full Color Worksheets and Toolkits
Each chapter in Section 3 of The Online Master Class comes with its own full-color worksheet that you can print and use to guide you throughout your brainstorming and value-creation efforts. I've prepared three of these for you here in this Free Mini-course to guide your customer discovery efforts!
If you're ready to create the BEST possible marketing strategy and generate the HIGHEST possible levels of value for your customers, organization, employees, partners, society and the planet, and would like to get real-time instruction and feedback from Professor Sugai on your efforts, then The Value Plan LIVE Online Master Class was created just for you!
(Don't forget to use the Sign-up form above to get started with this course)