In Section 1, The Value Mindset,we will walk through the mindset that will serve as the fundamental compass and guide for all of your future marketing efforts.  This value mindset is based upon Vargo and Lusch's Service Dominant Logic, and we will work together to explain exactly what we mean by "value", define each of the key players or actors who will co-create this value, and explain how each of these actors experience this value in turn.

In Section 2, The 12 Building Blocks of Value, we will then transition to a more practical discussion of each of the twelve key Building Blocks of a Value Plan, and how each of these fit together to provide deep insights into how value can be co-created and experienced by each of the five key actors discussed in Section 1.

Finally, in Section 3, The Value Plan in Action, we will assemble these building blocks into a complete Value Plan, which will outline a clear, unique and truly valuable Value Proposition that we will introduce to our customers, and in doing so, co-create value with each of the five key actors.  From this, we will also use these insights to create and implement the best possible marketing strategy to transform the value proposition into value reality.