The Value Plan: Live Case Study #1 - Metabirds

Metabirds Week 3: Digging deeper into the LRTC

Hello folks! Before we update this weeks’ discussion, let me refresh your memory on what happened last week. After we researched whether or not our candidates really has potentials, we narrowed down the list to 4 candidates: Legacy Bot for people who wants to preserve their identity. Education Bot for Businesses to better educate their…

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The Value Plan: Live Case Study #1 - Metabirds

Metabirds Week 2: Shimaya-san & LRTC Candidates

Hi everyone! So before we head into the nitty-gritty for this week, it’s time for a recap! In the first week, the team covered the first two steps which form part of the first Building Block: Core Values and the Tombstone Analysis. Core values should be easily understood, provide purpose and aid in the decision-making process. We…

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The Value Plan: Live Case Study #1 - Metabirds

Metabirds Week 1: Exploring Core Values

Hello, everyone! We are 3 MBA students of Doshisha Business School and are excited to start our very first live case study for the Value Plan! Our aim is to keep publishing weekly updates, including a summary of how much we have discovered and accomplished, including possible challenges or inspiring observations, solely based on the “Value…

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Why Value System Maps are Vital

Today it was announced that the Associated Press has just won the Pulitzer Prize for its reporting on Seafood from Slaves. Aside from wondering how in the world companies could let such atrocities happen within their supply chains (and I’ve spent a while mulling this since seeing the AP stories when they were published), these…

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Why Core Values Matter

How to not be an Evil Marketer, or Why Core Values Matter

Here in Kyoto, Japan there is a tea shop called Ujicha Kanbayashi that has been in business for more than 450 years.  The current owner, Mr. Sannyo Kanbayashi, is its 16th generation President, and Ujicha Kanbayashi, with a loyal, global customer base shows every indication that it will easily surpass 500 years in business and more.…

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The 12 Building Blocks of Value

The 12 Building Blocks of Value: Part 2

As we discussed in Part I of this post, there are infinite ways to create marketing strategy.  If you’re reading this, you’re likely in a position for either creating or approving marketing strategies, and have found that the traditional textbook method for making these has now become shockingly out of date. After many years of research…

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Twelve Building Blocks of Value

The 12 Building Blocks of Value: Part 1

There are an infinite number of ways to build marketing strategy. Some are effective, some are not. Some inspire the creation of unprecedented value for the world, some land with a thud as potential customers couldn’t be bothered with what has been developed for them to use. What makes the difference between these two types…

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What's Wrong with Marketing Plans?

What’s Wrong with the Marketing Plan?

As a professor of Marketing, I know it would be easiest for me to be praising the importance of a Marketing Plan for you and your Marketing team.  From high school to MBA courses on Marketing and Marketing Strategy, the mighty Marketing Plan is put on the pedestal as an ultimate and important skill set in the arsenal…

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Do You Have The Mindset For Marketing Success?

Later I learned too that Pahuska (General Custer) had found there much of the yellow metal that makes the Wasichus (settlers) crazy… Our people knew there was yellow metal in little chunks up there; but they did not bother with it, because it was not good for anything.* — Black Elk, as quoted in John…

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The 4Ps are Dead…and what we should do about it.

I had a dream last night.  The 4Ps were all alive and well, and dancing around on my black and white television set with Bing Crosby singing “It’s a Good Day” in the background.  Hey, can’t you see them too?  There goes Product and Price, followed quickly by Place and Promotion.  And then they break apart, and form a…

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