The Value Plan: Live Case Study #1 - Metabirds

Metabirds Week 1: Exploring Core Values

Hello, everyone! We are 3 MBA students of Doshisha Business School and are excited to start our very first live case study for the Value Plan! Our aim is to keep publishing weekly updates, including a summary of how much we have discovered and accomplished, including possible challenges or inspiring observations, solely based on the “Value…

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Welcome to The Value Plan!

During the past 15 years of teaching Marketing at the MBA Level, I’ve always threatened to write my own book, because although everything that is currently published on Marketing is very good, it doesn’t exactly match with what I have felt is essential for Marketing Executives today to understand and practice. So after moving to…

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