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Canycom: Secrets to finding new value

While the world has fallen in love with the idea of growing big and getting rich for the benefit of the company and its shareholders (at the expense of all other stakeholders), we’ve lost sight of the fact that there are many other companies out there that do not take this approach. Instead, they approach…

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7 Keys to Understanding Value

As you may have noticed, I’m on a quest to help any individual or organization, public or private, big or small understand how to “see,” and therefore measure and manage the value that they create. To do so, I’ve assembled a team of researchers here in Kyoto to help me dig into this, and the…

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The 12 Steps to Marketing Mastery

No matter if you’re a top marketing executive or a student of marketing, the road from where you are today to a complete and value-focused marketing strategy progresses through 12 Steps, that I’ve broken into four unique phases. Phase 1 is the Problem Definition Phase, and includes Steps 1-5. You’ll begin this phase by focusing…

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Week 9: Competitive Landscape

As we explored the Value system map, we decided to expand our analysis to our competitors in the field of Chatbot and how they solve the current PWS of facilitating educators. The results were astonishing and were able to let us draft our secret strategy; to be later revealed upon launching 🙂 The team looked at 22…

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The Value Plan: Live Case Study #1 - Metabirds

Metabirds week 8: Stakeholders’s analysis and S.M.A.R.T. objectives

Hello everyone! We are now on a building block 9! However, before we start to proceed, it is crucial to refer to the PWS and the SEED question, set at the beginning of our Value Plan journey. PWS: “Online educators struggle with offering a personalized experience on online platforms” Seed Question: “What is the best…

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The Value Plan: Live Case Study #1 - Metabirds

Metabirds Week 8: The Value System

Welcome back to the Live Case Study with Metabirds. We have crossed the halfway point, and are now on Building Block 8 of 12: the value system. As per the literature, the value system is the overall system of partners, players and relationships that you and your company create around the solution product across its…

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The Value Plan: Live Case Study #1 - Metabirds

Week 7: PWS and the Question tree!

Hello, everyone! This week we had a chance to conduct three interviews with online educators. This allowed us to obtain more insight into the e-learning process and see what the main challenges faced by educators are. Before we start on describing our findings, we would like to tell you about the important categorization that we…

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The Value Plan: Live Case Study #1 - Metabirds

Metabirds Week 6: All Aboard the E-learning Train

Week 6 – Metabirds Last time on Metabirds, we looked at its flagship product’s (Botbird) capabilities and challenges. We also slightly touched on what groups might be the most receptive to having value added by chatbots.

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Metabirds Week 5: Hmm…Who would benefit from our bot?

Good day folks! Back at it again with the LRTC! We know we’ve been coming back to this topic of weeks, but it is one of the most crucial aspects of the Value Plan that we were able to identify the LRTC. In order to do so, we asked Shimaya-san for a training session on…

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The Value Plan: Live Case Study #1 - Metabirds

Metabirds Week 4: In search of the LRTC

Hello Everyone! If you follow our weekly updates, you probably know that this week we had to return to the step 3 of the Value Plan workbook to brainstorm alternative LRTC candidates. And there were many of them… Chatbot vocaloids Customer service E-learning Healthcare industry Personal secretary Kids Pet industry Our main idea was to…

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