Canycom: Secrets to finding new value

While the world has fallen in love with the idea of growing big and getting rich for the benefit of the company and its shareholders (at the expense of all other stakeholders), we’ve lost sight of the fact that there are many other companies out there that do not take this approach. Instead, they approach…

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Welcome to The Value Plan!

During the past 15 years of teaching Marketing at the MBA Level, I’ve always threatened to write my own book, because although everything that is currently published on Marketing is very good, it doesn’t exactly match with what I have felt is essential for Marketing Executives today to understand and practice. So after moving to…

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