About Me:

Philip Sugai

Professor of Marketing

Graduate School of Business, Doshisha University, Kyoto, Japan

I have been teaching Marketing at the Graduate level since 2002, and as of today, I am proud to be able to say that I have taught MBA students and working executives from nearly 70 countries around the world (and still counting!). I started my career as an entrepreneur, helping to create a new non-profit theatre in East Greenwich, Rhode Island after graduating from college.  I then attended New York University's Stern School of Business, where I received my MBA with concentrations in both Marketing and Operations Management.

During and after business school I worked as a Marketing Executive at American Express, one of the first members of the Marketing team created to help launch American Express online services on America Online, and ultimately the Internet.  I then moved to Muze, Inc. (now a part of Rovi), where I served as the Director of Marketing, and after that, I joined an Internet startup called Lightningcast, that has since been sold to AOL.

After moving to Japan, I received my Doctorate degree from Waseda University in Tokyo.  I made my teaching debut at The International University of Japan (IUJ) co-teaching a course on Internet Marketing, which then evolved into a full-time faculty position at IUJ.  I stayed at IUJ for more than 12 years, where I also had the honor of serving first as Associate Dean, and then Dean of the IUJ Business School.

My academic research has been focused upon mobile, wireless and ubiquitous services and their impact on people, markets and societies.  My research has been published in a number of internationally recognized journals, and because of this, I've been quoted by a wide range of news and media outlets including The BBC, Bloomberg, Business Week, and Forbes.

I've also had many opportunities to consult for and work on research projects for companies large and small both here in Japan and globally.  While not a full list, some of these companies have included Sony, Panasonic, Experian, NTT Communications, Bouygues Telecom as well as many others.

I moved to Kyoto in 2013 where I joined the faculty of Doshisha University's Graduate School of Business.  Here I teach MBA courses on Marketing, Sustainable & Responsible Marketing, eMarketing, and Marketing Research.  And from April, 2015 - June, 2017, I taught an undergraduate course on Innovation in Japan for Stanford University's Japan Campus.

In addition to my full-time position at Doshisha Business School, I am also a Senior Research Fellow at the IAFOR Research Center at Osaka University.

The Value Plan is actually my second book.  My first,  The Six Immutable Laws of Mobile Business, was published by John Wiley & Sons, and I was fortunate to write this together with Marco Koeder and Ludovico Ciferri.

Currently, I am a 6th Degree Black Belt in Iyonoma Ryu Aikido, where together with my wife Yoshie, we teach Aikido both to adults and children in the Kyoto and Kansai areas. I am very interested in hearing your feedback on The Value Plan.

Please feel free to contact me through LinkedIn, Facebook, Google+ or Twitter using the links below, or simply send me an email if you have any questions about The Value Plan.

Thanks for reading this, and I truly hope that The Value Plan can be of help to you and your organization!

Contact Address:

Doshisha Business School, Karasuma-Imadegawa, Kamigyo-ku, Kyoto  602-8580, Japan
Tel:  +81 (0)75-251-3867
Fax: +81 (0)75-251-4710
Email: psugai[at]mail.doshisha.ac.jp

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