Markets and customers are constantly in motion, always changing and evolving.
Only those products and services that can keep up will thrive.
To find your best customers, solve their most important problems and create the highest possible value you need:
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1
A Value Mindset
With this mindset, you'll be able to create value for your customers, organization, employees and other partners, society and the planet.
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2
The Best Tools
Understand and master the twelve most important tools to help unlock value
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3
A Clear & Flexible Strategy
Learn a proven, step-by-step framework to create and implement the best possible marketing strategy.
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4
A Commitment to Listen, Learn & Adapt
Learn how to create new systems to listen, learn and adapt as your customers evolve and grow over time.
I wrote The Value Plan to help anyone in any organization anywhere in the world to create products and services that create clear and measurable value.
If you only learn one thing on this site:
It's that Value is the new currency of Marketing
Let me teach you what this means in exactly 4 minutes, 27 seconds!

If you'd like to get a taste of what The Value Plan can help you achieve:
This 100% FREE mini-course will help you find your BEST customers!
(This is an excerpt from The Value Plan master class)
I've created this Mini-course to let you experience the contents of The Value Plan while at the same time getting a clearer focus on the exact customers you can best serve, and the most important problem that you or your organization should be focused on solving.
In this mini-course, you'll learn how to:
(1) Find you most important customers, AND

(2) Solve their Most Important Problems with the products and services that you create

Ready to work with The Value Plan? Chose from these 2 Options:
Option 1: $47
The Value Plan Book & Workbook
The Value Plan book is the complete resource for the value mindset, tools, and the step-by-step process to apply them. You can purchase the book alone, or together with the complete workbook that includes more than 17 full-color worksheets. Because it's published through Leanpub, it comes with an automatic 45-day money-back guarantee, and real-time updates as the contents are modified and updated.

The Value Plan Master Class
Option 2: $197
The Online Master Class
3-5 Minute Videos For Each Chapter! Each chapter of The Value Plan has been distilled into short 3-5 minute videos to help you quickly understand and be ready to apply the concepts and tools from The Value Plan. Within each of the 30+ videos, you'll be able to dig deeply into the most important elements of each chapter of The Value Plan.
Learn Online or Offline: Sometimes you don't have time to sit down and watch a video. Each chapter comes in an audio format and a full transcription. There are also downloadable worksheets to help you immediately apply the lessons you've just learned.





Contact Address:
Doshisha Business School, Karasuma-Imadegawa, Kamigyo-ku, Kyoto 602-8580, Japan
Tel: +81 (0)75-251-3867
Fax: +81 (0)75-251-4710
Email: psugai[at]mail.doshisha.ac.jp
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